Program description

The Basic Digital Marketing Program is a comprehensive, project-based course designed for beginners to master the essentials of digital marketing. Over 8-12 weeks, you’ll explore key areas such as SEO, social media marketing, content marketing, email marketing, PPC advertising, and analytics.

The program is divided into six modules, each focusing on practical skills and real-world applications. You’ll learn to use tools like Google Analytics, Facebook Ads Manager, Mailchimp, and Hootsuite while working on hands-on projects and case studies. By the end of the program, you’ll have a portfolio-ready digital marketing project, a certificate of completion, and the skills to pursue entry-level roles or freelance opportunities.

Bonus career modules include resume building, interview preparation, and networking with industry professionals through the Xphiz Community.

What will i learn?

• Understand the fundamentals of digital marketing across key channels.
• Be proficient in tools like Google Analytics, Facebook Ads Manager, and Mailchimp.
• Create and execute social media campaigns, SEO strategies, and PPC campaigns.
• Create and execute social media campaigns, SEO strategies, and PPC campaigns.
• Build and analyze email marketing campaigns.
• Develop a portfolio-ready digital marketing project.
• Be prepared for entry-level digital marketing roles or freelance opportunities.
• Receive a certificate of completion and access to the Xphiz Alumni Network.

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